Gate.io & TraditioNOW Debut NFT Series With Deep Cultural Meaning

Gate.io
3 min readJul 19, 2022

Gate NFT, the NFT creation and marketplace platform of the crypto exchange Gate.io, has forged a new partnership with TraditioNOW, a platform utilizing NFTs for intangible cultural inheritance and development.

TraditioNOW’s debut series, named “Memorial to twelve seasons — TianKuang”, is the first of several to be launched on Gate NFT.

The big debut

The Auspicious TianKuang Festival Box is the latest TraditioNOW release on Gate NFT. It’s a series of bright and warmly coloured art pieces representing the Tian Kuang Festival, which in ancient times represented “fortunes from heaven.” The colour scheme and style aim to capture the festival’s core meaning of auspiciousness.

The TianKuang series is part of the Festival Revival Project, which includes several series of NFTs, each representing one of twelve selected festival seasons.

The series merges traditional and modern cultural themes, conveying a more lively and relatable representation of traditional Chinese culture. This bold stylistic choice aims to encourage education about the TianKuang Festival. Themes within the series include traditional cultural references such as Buddhist scripture and Emperor Song Zhenzong alongside contemporary imagery.

When and where you can buy

The series is available for purchase on the Gate NFT platform from July 6th to July 12th at 12:00 PM (UTC), with a total of 800 individual NFTs listed.

Finding innovative avenues to expand cultural knowledge

TraditioNOW is an NFT platform that seeks to promote the inheritance and innovation of traditional Chinese culture. The platform emphasizes intangible cultural heritage, including various forms of heritage such as oral traditions, festivities, knowledge, skills, and more. The platform’s name, TraditioNOW, is derived from the belief of “giving the past a future,” encapsulating the meanings of tradition and contemporary.

By bringing together outstanding artists and academics, the platform forms innovative paths to distinguish commonalities behind various intangible cultural heritage pieces and academic theories. Working towards revitalizing handicrafts and influencing traditions, TraditioNOW deepens people’s understanding and appreciation for traditional handicraft artwork by utilizing media, enterprises, and social resources to publicize the artwork.

What is Gate NFT?

The Gate NFT platform is a full-featured NFT marketplace and launchpad on Gate.io. Traders gain access to various popular, new, and rising NFTs, and creators launch and auction their projects to a large audience. The platform offers everything from initial minting to sale and goes as far as to provide avenues for physical NFTs.

Furthermore, creators can become certified on the platform, gain unique badging, marketing and promotion pathways, and amplify their project’s traffic and exposure. Furthermore, minting is free so anybody can put their work on the market.

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